SOCIAL FACTORS AND VALUE-MOTIVATIONAL INDICATORS OF HEALTH SAVING BEHAVIOR OF RURAL RESIDENTS OF YAKUTIA

Abstract

Aim: was to research the value orientations and attitudes of the indigenous population of the Republic of Sakha (Yakutia)
aimed at health saving.

Methods. The answers of 162 respondents living in rural Yakutia were analyzed. The study used the questionnaire “Attitude
to health” developed by Berezovskaya R.A. (2001), substantial theoretical and psychological basis of which is the concept of
“Psychology of Relations” by V.N. Myasishchev.

Results. In the study sample, the indicators of attitudes to health saving behavior correlated with age (63.5% and 42.9%,
respectively, p = 0,008), education (p=0,025), and the presence of chronic diseases (60,7 % and 45,2 % respectively, р=0,049).
The analysis of the value-motivational scale showed that in the group of persons with an active behavioral component, the
concept of “health” ranked first, among both terminal and instrumental life values.

Conclusion. The value of health as a tool for achieving goals begin to be realized in adulthood, with signs of deterioration
in state of health and with signs of chronic diseases. At a young age, the accents of life are directed to other activities, most
believe that they are healthy and do not pay attention to health maintaining and diseases prevention. Undoubtedly, the
socio-economic standard of living of the population is one of the main reasons for this phenomenon. In the conditions of
radical changes in the way of life of the indigenous population of the North, the behavioral skills of self-preserving behavior
that helped to survive in harsh climatic conditions became insufficient. Nowadays, it is necessary to form a new behavioral
strategyaimed at health saving.